Adweek
Adweek
Adweek
For 45 years, Adweek has been your go-to source for all the news, insights, and inspiration in advertising, marketing, and media. But in today’s fast-paced media landscape, it was time to shake things up and reinvent the brand’s positioning and identity.
For 45 years, Adweek has been your go-to source for all the news, insights, and inspiration in advertising, marketing, and media. But in today’s fast-paced media landscape, it was time to shake things up and reinvent the brand’s positioning and identity.
For 45 years, Adweek has been your go-to source for all the news, insights, and inspiration in advertising, marketing, and media. But in today’s fast-paced media landscape, it was time to shake things up and reinvent the brand’s positioning and identity.
PROJECT GOALS
PROJECT GOALS
PROJECT GOALS
Define a New Voice & Tone
Design a New Logo
Overhaul the Magazine
Develop a New Social Ecosystem
Redesign all Digital Products
Cannes Lions Adweek House Experience
Define a New Voice & Tone
Design a New Logo
Overhaul the Magazine
Develop a New Social Ecosystem
Redesign all Digital Products
Cannes Lions Adweek House Experience
Define a New Voice & Tone
Design a New Logo
Overhaul the Magazine
Develop a New Social Ecosystem
Redesign all Digital Products
Cannes Lions Adweek House Experience
The new Adweek logo is daring as it leans into a bold new future. It moves with purpose and revitalized energy. It's always oversized and moving out of frame.
The new Adweek logo is daring as it leans into a bold new future. It moves with purpose and revitalized energy. It's always oversized and moving out of frame.
The new Adweek logo is daring as it leans into a bold new future. It moves with purpose and revitalized energy. It's always oversized and moving out of frame.
the Ask
the Ask
the Ask
Adweek teamed up with Storyarc to completely reimagine their brand, shifting from a B2B focus to a more consumer-friendly B2C vibe. The mission? To transform into a dynamic industry hub—sparking conversations, hosting top-tier events, and delivering daily, thought-provoking content. Phase one of our work made its grand debut at their Cannes Lions headquarters, Adweek House.
Adweek teamed up with Storyarc to completely reimagine their brand, shifting from a B2B focus to a more consumer-friendly B2C vibe. The mission? To transform into a dynamic industry hub—sparking conversations, hosting top-tier events, and delivering daily, thought-provoking content. Phase one of our work made its grand debut at their Cannes Lions headquarters, Adweek House.
Adweek teamed up with Storyarc to completely reimagine their brand, shifting from a B2B focus to a more consumer-friendly B2C vibe. The mission? To transform into a dynamic industry hub—sparking conversations, hosting top-tier events, and delivering daily, thought-provoking content. Phase one of our work made its grand debut at their Cannes Lions headquarters, Adweek House.
— WILL LEE, ADWEEK CEO
— WILL LEE, ADWEEK CEO
— WILL LEE, ADWEEK CEO
“We want to drive the industry conversation and be the go-to
daily read.”
“We want to drive the industry conversation and be the go-to
daily read.”
“We want to drive the industry conversation and be the go-to
daily read.”
the Vision
the Strategy
the Solution
To catapult Adweek into a bold new future, turning their core business into something more provocative, urgent, and absolutely essential.
Dive deep with the executive team to uncover the essence of this new direction. Collaborate with industry leaders and the internal team to reimagine the brand from the ground up.
At the Cannes event in June, Adweek’s bold new look made its big debut, showcasing a daring logo, a vibrant color palette, sleek modern fonts, and an infusion of youthful energy.
A key focus of the Adweek rebrand was amplifying their presence across social platforms, where much of their audience engages. To resonate with a younger, social-savvy crowd, we developed a dynamic, templated system of bold, vibrant designs that ensured consistency while maximizing impact.
A key focus of the Adweek rebrand was amplifying their presence across social platforms, where much of their audience engages. To resonate with a younger, social-savvy crowd, we developed a dynamic, templated system of bold, vibrant designs that ensured consistency while maximizing impact.
A key focus of the Adweek rebrand was amplifying their presence across social platforms, where much of their audience engages. To resonate with a younger, social-savvy crowd, we developed a dynamic, templated system of bold, vibrant designs that ensured consistency while maximizing impact.
Enhanced Socials
Enhanced Socials
Enhanced Socials
1.4M+
1.4M+
1.4M+
700K+
700K+
700K+
554K+
554K+
554K+
133K+
133K+
133K+
From TikTok to Instagram to Twitter to LinkedIn, Adweek has seen tremendous growth in its organic audience. The reimagined brand is reaching a younger, broader audience while elevating Adweek's already prestigious standing in the industry.
From TikTok to Instagram to Twitter to LinkedIn, Adweek has seen tremendous growth in its organic audience. The reimagined brand is reaching a younger, broader audience while elevating Adweek's already prestigious standing in the industry.
From TikTok to Instagram to Twitter to LinkedIn, Adweek has seen tremendous growth in its organic audience. The reimagined brand is reaching a younger, broader audience while elevating Adweek's already prestigious standing in the industry.
Rapid Growth!
Rapid Growth!
Rapid Growth!
Enhanced Socials
Enhanced Socials
Enhanced Socials
We had the privilege of branding the entire Adweek House experience at Cannes this year, creating everything from logos and motion graphics to print materials and all the finer details in between. With the Cannes Lions event bringing together the industry’s best to celebrate top-tier creative work, Adweek needed to make an unforgettable impact—and we were thrilled to deliver.
We had the privilege of branding the entire Adweek House experience at Cannes this year, creating everything from logos and motion graphics to print materials and all the finer details in between. With the Cannes Lions event bringing together the industry’s best to celebrate top-tier creative work, Adweek needed to make an unforgettable impact—and we were thrilled to deliver.
We had the privilege of branding the entire Adweek House experience at Cannes this year, creating everything from logos and motion graphics to print materials and all the finer details in between. With the Cannes Lions event bringing together the industry’s best to celebrate top-tier creative work, Adweek needed to make an unforgettable impact—and we were thrilled to deliver.
Cannes Lions Adweek House
Cannes Lions Adweek House
Cannes Lions Adweek House
A Branded Experience
A Branded Experience
A Branded Experience
Credits
Credits
Credits
Douglas Parker
Apollo Baldoz
Kacy Burdette
Hana Lanzkowsy
Dominic Ruth
Trent Joaquin
Harrison Jude
New York / Los Angeles / Atlanta
© 2024 Storyarc Studio, LLC | Privacy Policy | Terms of Service
New York / Los Angeles / Atlanta
© 2024 Storyarc Studio, LLC | Privacy Policy | Terms of Service
New York / Los Angeles / Atlanta
© 2024 Storyarc Studio, LLC | Privacy Policy | Terms of Service