DC Comics
DC Comics
Introducing the punk rock rebel of DC. The Ultra subscription tier takes your comic experience to the next level with early access to new comics, an even bigger library, and exclusive perks. Get new titles just 30 days after release and dive deeper into DC with rare gems and fan-favorite classics. It's the ultimate upgrade for true DC superfans!
Introducing the punk rock rebel of DC. The Ultra subscription tier takes your comic experience to the next level with early access to new comics, an even bigger library, and exclusive perks. Get new titles just 30 days after release and dive deeper into DC with rare gems and fan-favorite classics. It's the ultimate upgrade for true DC superfans!
Introducing the punk rock rebel of DC. The Ultra subscription tier takes your comic experience to the next level with early access to new comics, an even bigger library, and exclusive perks. Get new titles just 30 days after release and dive deeper into DC with rare gems and fan-favorite classics. It's the ultimate upgrade for true DC superfans!
PROJECT GOALS
Brand a New Product
New Website + App Design
Marketing Campaign
Social Video Design
the Vision
the Strategy
the Solution
The Ultra tier unlocks DC’s darker side, giving you exclusive access to Vertigo and Black Label titles. This was our chance to craft a bold and edgy new identity that stands out from the crowd.
The Ultra tier unlocks DC’s darker side, giving you exclusive access to Vertigo and Black Label titles. This was our chance to craft a bold and edgy new identity that stands out from the crowd.
We plunged into DC's dark back catalog, devouring endless classic stories and discovering a treasure trove of new characters. The 85-year archive is packed with hidden gems!
We plunged into DC's dark back catalog, devouring endless classic stories and discovering a treasure trove of new characters. The 85-year archive is packed with hidden gems!
We branded Ultra as the punk rock rebel of the DC universe, embracing a bold, edgy aesthetic with a limited yet vibrant palette. The dark side of DC sets it apart from Marvel, and we turned that into its biggest strength.
We branded Ultra as the punk rock rebel of the DC universe, embracing a bold, edgy aesthetic with a limited yet vibrant palette. The dark side of DC sets it apart from Marvel, and we turned that into its biggest strength.
the Ask
the Ask
the Ask
DC unleashed the Ultra tier to supercharge their comic book subscription service, giving fans access to thousands more comics each month—and even faster! Our mission? To create a bold new identity for this exciting tier, complete with its own logo, vibrant color palette, and striking visual language. We then brought it to life with dynamic paid ads and an epic social campaign.
DC unleashed the Ultra tier to supercharge their comic book subscription service, giving fans access to thousands more comics each month—and even faster! Our mission? To create a bold new identity for this exciting tier, complete with its own logo, vibrant color palette, and striking visual language. We then brought it to life with dynamic paid ads and an epic social campaign.
DC unleashed the Ultra tier to supercharge their comic book subscription service, giving fans access to thousands more comics each month—and even faster! Our mission? To create a bold new identity for this exciting tier, complete with its own logo, vibrant color palette, and striking visual language. We then brought it to life with dynamic paid ads and an epic social campaign.
Marketing Campaign
Marketing Campaign
Marketing Campaign
The targeted campaign featured ad units that introduced the new brand and spotlighted one story at a time. The stats showed this approach was a hit, so we leaned into it, showcasing some of DC's most popular stories with flair.
The targeted campaign featured ad units that introduced the new brand and spotlighted one story at a time. The stats showed this approach was a hit, so we leaned into it, showcasing some of DC's most popular stories with flair.
The targeted campaign featured ad units that introduced the new brand and spotlighted one story at a time. The stats showed this approach was a hit, so we leaned into it, showcasing some of DC's most popular stories with flair.
32K+
32K+
32K+
85+
85+
85+
100M+
100M+
100M+
DIGITAL COMIC BOOKS
DIGITAL COMIC BOOKS
DIGITAL COMIC BOOKS
YEARS & COUNTING!
YEARS & COUNTING!
YEARS & COUNTING!
GLOBAL FANS
GLOBAL FANS
GLOBAL FANS
DC Comics has a massive global fanbase, driven by its iconic characters like Batman, Superman, Wonder Woman, and The Flash, as well as successful movies, TV shows, and merchandise. The DC Universe, animated series, and comic book sales have all contributed to this vast and passionate fan community that spans across countries and cultures.
DC Comics has a massive global fanbase, driven by its iconic characters like Batman, Superman, Wonder Woman, and The Flash, as well as successful movies, TV shows, and merchandise. The DC Universe, animated series, and comic book sales have all contributed to this vast and passionate fan community that spans across countries and cultures.
DC Comics has a massive global fanbase, driven by its iconic characters like Batman, Superman, Wonder Woman, and The Flash, as well as successful movies, TV shows, and merchandise. The DC Universe, animated series, and comic book sales have all contributed to this vast and passionate fan community that spans across countries and cultures.
By the Numbers…
By the Numbers…
By the Numbers…
Let’s tell your story!
New York / Los Angeles / Atlanta
© 2024 Storyarc Studio, LLC | Privacy Policy | Terms of Service
Let’s tell your story!
New York / Los Angeles / Atlanta
© 2024 Storyarc Studio, LLC | Privacy Policy | Terms of Service
New York / Los Angeles / Atlanta
© 2024 Storyarc Studio, LLC | Privacy Policy | Terms of Service
Credits
Credits
Credits
Douglas Parker
Jeff Huang
Mykka Claveria
John Spalding
Douglas Parker
Jeff Huang
Mykka Claveria
John Spalding