The Batman
The Batman
The release of Matt Reeves' gritty new The Batman was a top priority for DC and Warner Bros. This wasn’t the time for a typical ecomm experience—it needed something bold, something DC had never done before. It had to be an experience worthy of the name… Batman.
The release of Matt Reeves' gritty new The Batman was a top priority for DC and Warner Bros. This wasn’t the time for a typical ecomm experience—it needed something bold, something DC had never done before. It had to be an experience worthy of the name… Batman.
The release of Matt Reeves' gritty new The Batman was a top priority for DC and Warner Bros. This wasn’t the time for a typical ecomm experience—it needed something bold, something DC had never done before. It had to be an experience worthy of the name… Batman.
PROJECT GOALS
Unique Ecomm Experience
Editorial Landing Page
Social Marketing
the Vision
the Strategy
the Solution
Dive into the intricate world Matt Reeves has crafted, where Gotham's red-drenched cityscapes, shadowy alleyways, and endless nights pull you deeper into the darkness.
Dive into the intricate world Matt Reeves has crafted, where Gotham's red-drenched cityscapes, shadowy alleyways, and endless nights pull you deeper into the darkness.
Dive into the intricate world Matt Reeves has crafted, where Gotham's red-drenched cityscapes, shadowy alleyways, and endless nights pull you deeper into the darkness.
Leveraging the film's strong visual language, we structured the page in a logical, linear flow. We introduce the film, spotlight each character one by one, and seamlessly weave in curated merch throughout.
Leveraging the film's strong visual language, we structured the page in a logical, linear flow. We introduce the film, spotlight each character one by one, and seamlessly weave in curated merch throughout.
Leveraging the film's strong visual language, we structured the page in a logical, linear flow. We introduce the film, spotlight each character one by one, and seamlessly weave in curated merch throughout.
We designed a fully immersive website that felt like it was pulled straight from Gotham itself—complete with shadowy imagery, rainy nights, and clever animations. The Batman truly came to life on the screen.
We designed a fully immersive website that felt like it was pulled straight from Gotham itself—complete with shadowy imagery, rainy nights, and clever animations. The Batman truly came to life on the screen.
We designed a fully immersive website that felt like it was pulled straight from Gotham itself—complete with shadowy imagery, rainy nights, and clever animations. The Batman truly came to life on the screen.
the Ask
the Ask
the Ask
Invite the world to catch a sneak peek of the new Batman and meet Gotham's latest villains in Matt Reeves' stunning film. And while you're at it, intertwine that messaging with a ton of exclusive new merch only available at the official DC Shop. Oh, and make it cool!
Invite the world to catch a sneak peek of the new Batman and meet Gotham's latest villains in Matt Reeves' stunning film. And while you're at it, intertwine that messaging with a ton of exclusive new merch only available at the official DC Shop. Oh, and make it cool!
Invite the world to catch a sneak peek of the new Batman and meet Gotham's latest villains in Matt Reeves' stunning film. And while you're at it, intertwine that messaging with a ton of exclusive new merch only available at the official DC Shop. Oh, and make it cool!
1M+
1M+
1M+
25%
25%
25%
100M+
100M+
100M+
IN DC SHOP SALES
IN DC SHOP SALES
CONVERSION RATE
CONVERSION RATE
GLOBAL FANS
GLOBAL FANS
The Batman release window drove significant earned lift to our key Brand and Franchise digital channels across social, web, and mobile. Because the release did so well, it allowed our immersive DC Shop + Batman Hub experiences to truly shine.
The Batman release window drove significant earned lift to our key Brand and Franchise digital channels across social, web, and mobile. Because the release did so well, it allowed our immersive DC Shop + Batman Hub experiences to truly shine.
The Batman release window drove significant earned lift to our key Brand and Franchise digital channels across social, web, and mobile. Because the release did so well, it allowed our immersive DC Shop + Batman Hub experiences to truly shine.
By the Numbers…
By the Numbers…
By the Numbers…
New York / Los Angeles / Atlanta
© 2024 Storyarc Studio, LLC | Privacy Policy | Terms of Service
New York / Los Angeles / Atlanta
© 2024 Storyarc Studio, LLC | Privacy Policy | Terms of Service
New York / Los Angeles / Atlanta
© 2024 Storyarc Studio, LLC | Privacy Policy | Terms of Service
We designed a full-bleed header that instantly pulls the audience into gritty Gotham, setting the tone for the entire page. Front and center, we featured the full trailer, inviting viewers to dive right in.
The full-bleed header that instantly pulls the audience into gritty Gotham, setting the tone for the entire page. Front and center, we featured the full trailer, inviting viewers to dive right in.
The full-bleed header that instantly pulls the audience into gritty Gotham, setting the tone for the entire page. Front and center, we featured the full trailer, inviting viewers to dive right in.
Video Trailer Header
Video Trailer Header
To make the page truly stand out, we collaborated with the development team to create a series of unique animations that come to life as you scroll down the page.
To make the page truly stand out, we collaborated with the development team to create a series of unique animations that come to life as you scroll down the page.
To make the page truly stand out, we collaborated with the development team to create a series of unique animations that come to life as you scroll down the page.
Immersive Animations
Immersive Animations
Immersive Animations
Each character was showcased in their own dedicated section, complete with exclusive merch. We also added animated intros to bring their stories to life in a way that truly captures their essence.
Each character was showcased in their own dedicated section, complete with exclusive merch. We also added animated intros to bring their stories to life in a way that truly captures their essence.
Bold Character Intros
Bold Character Intros
Credits
Credits
Credits
Jeff Huang
Douglas Parker